Before starting to develop the design, we conduct a deep marketing analysis: identifying the target audience segments, competitive advantages, attractiveness for the target audience, and main objections.
Set of actions:
- • Diving into the customer's niche;
- • Market research;
- • Setting goals;
- • Competitive analysis;
- • Analysis of received data.
We summarize the performed analytical work into a single logical structure that allows further team members to understand the full picture, which in turn helps in developing the image of the company and in its positioning.
At this stage, brand positioning is being formed, prototype of home and other pages is being studied in depth, and logically correct navigation is being developed. We select a technical solution (CMS), capture points and rely on audit and strategy.
Set of actions:
- • Highlighting USPs and advantages;
- • Developing navigation;
- • Developing page prototypes;
- • Drawing/Rendering (отрисовка) dynamic prototypes;
We render mockups paying attention to every detail so that it is convenient for visitors to use the resource.
We create structure for SEO. We arrange sections and pages for moving by key queries. We build the internal reference structure.
Set of actions:
- • Collecting the semantic core;
- • Drawing up the structure;
- • Writing TOR for pages;
This block is mainly for corporate and online stores that want to reach the top in the region and increase the number of orders.
3 levels of testing the design aesthetics: project manager, creative director and technical director. This is how we achieve the best design quality.
Set of actions:
- • Developing design for home and internal pages;
- • Drawing/Rendering modal windows;
- • Developing mobility for tablets and smartphones;
- • Studying usability;
- • Creative or selling and understandable, it all depends on the customer's task.
60% of success depends on the design, if it is worse than those of competitors, then you will lose your customer. P.S. We will do it better!
After the page mockups are agreed, the layout is made for all existing screen resolutions, installation on the control system and connection of necessary modules is performed.
Set of actions:
- • Development. Clean code from the first steps of layout: correct server return codes, no page duplicates, etc.;
- • In-depth mobility. Correct display on all devices;
- • CMS management system;
- • Setting up software modules;
- • Developing author modules.
If your web is displayed crookedly on devices, takes a very long time to load, or it simply does not work, then you will lose the customer again.
Text and graphic content. We will make it interesting and readable, it will be pleasant to watch and you will not want to close it.
Set of actions:
- • Implementing clear menu;
- • Section logic and page alignment;
- • Filling service catalog or section;
- • Uploading photos;
- • Spellchecking.
We write texts in close cooperation with experts combining their experience and knowledge with professional presentation.
When the product is ready, an error test is performed. All errors are fixed. Only after that, the project is transferred to the customer's hosting.
Set of actions:
- • Testing for errors and shortcomings;
- • Code checking;
- • Transferring to working server;
- • Server optimization;
- • Checking the download speed.
If this point is not taken into account, then one failure and you lose the customers. We understand this and are working on this point.
After creating the web project, we do not leave the customer, but continue to improve our work.
Set of actions:
- • We guarantee the proper functioning of the resource: we monitor its correctness daily;
- • We add blocks and modules. We offer new features to our customers;
- • We bring it to the top of search engines;
